Question: What does "affiliate"
mean? Answer: An independent contractor that promotes a product or service on behalf of a supplier organization. Strategically placed links and promotional copy on an affiliate’s web site attract and redirect users to a sales offer or product order page. The affiliate gives wider distribution to a merchant’s products in return for compensation based on performance. Affiliate commissions can be based on activities such as click-throughs, leads, or sales generated by their promotional efforts.