Question: What does "affiliate marketing"
mean? Answer: An agreement in which an individual or company, the affiliate, agrees to feature content or an ad designed to direct traffic to a merchant’s site. In return, the affiliate receives a percentage of sales or some other form of compensation based on the traffic generated for the merchant. In web marketing, affiliate marketing relies on online referrals; one web site receives a commission for referring traffic, leads, or sales to another web site.