Question: What does "banner exchange"
mean? Answer: A network where participating sites display banner ads in exchange for credits to display banner ads on other sites in the network. The amount of credits earned is a factor of how many banners are displayed on a site and the exchange rate. A 2:1 exchange rate means that for every two ads shown on a participating member’s site, a credit is earned to have that member’s banner shown on another member's site.
