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Affiliate
Terms Explained
cross promotion
Question: What does "cross promotion"
mean?
Answer: A way to attract more customers with less by joining forces with people or organizations who reach the same target market and offering the right combination products, discounts, and services. Cross-promotions include bundled offerings, joint media appearances and events, and unconventional cause-related marketing. It might also include collaboratively produced procedural documents and other resource booklets and videos, co-branding, coop advertising, and shared space. Cross-promotion partners can successfully expand through each other's customer base.
Other Common Affiliate/E-commerce Terms
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V/W
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