Affiliate Terms Explained

eighty-twenty rule

Question: What does "eighty-twenty rule" mean?
Answer: A rule of thumb that typically eighty percent of the products sold in a product category will be consumed by twenty percent of the customers.

Other Common Affiliate/E-commerce Terms

A
 

above the fold
affiliate
affiliate agreement
affiliate program
affiliate announcement service
affiliate directory
affiliate forum
affiliate link
affiliate manager
affiliate marketing
affiliate merchant
affiliate network
affiliate recruiting
associate
auto-responder


B
 

B2B
B2C
banner exchange
banner farm
banner
bookmark
bounty
brand image
brand identity


C
 

chargeback
click through
cobranding
commission rates
compensation rate
context centric
conversion rate
cookie
copyright
coupon
CPA
CPC
CPM
CPS
cross promotion
CTR


D

DART
demographics
digital cash
doorway page


E
 

e-commerce
EFT
eighty-twenty rule
e-mail list
embedded commerce
EPC
escalating commission
ESD
exclusivity
ezine


F
 

favicon


G
 

guerilla marketing


H
 

hit counter
hit
hyperlink


I
 

image advertising
impressions
inbound link


K
 

keyword
keyword density
keyword popularity


L

 

link exchange
link popularity
linking code


M
 

market segmentation
merchant account
merchant
meta tags


N
 

niche sites


O
 

OEM
opt-in
opt-in e-mail
opt-out e-mail
opt-out
outbound link


P
 

page rank
page view
pay for performance
payment threshold
performance marketing
popunder
popup
PPC
PPC search engine
PPI
PPL
PPS


R
 

rate card
reciprocal links
reseller
residual earnings program
revenue sharing program
rich media
ROI
RON
ROS
royalty


S
 

secure server
SEO
shopping cart
site map
skyscraper
spam
super affiliate


T
 

target market
testimonial
tracking method
tracking pixel
trademark
trial version
two-tier affiliate program


U
 

unique visitors


V/W
 

VAR
vendor
viral marketing
web ring
webmaster




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