Question: What does "keyword popularity"
mean? Answer: A measure of the most frequent words and phrases used in Internet searches. You can use popular keyword combinations to move your web site up in the search engine rankings so that users find your web site more easily. Web site masters can use keyword popularity to determine which keywords bring large numbers of potential customers in their target audience to a web site. Many tools measure keyword popularity through mathematical calculations and suggest other keywords and phrases related to the keywords that you currently use. Keywords are stored in the META tags or text of a web page.