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Affiliate
Terms Explained
ppc search engine (pay-per-click search engine)
Question: What does "ppc search engine (pay-per-click search engine)"
mean?
Answer: A search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing. Advertisers supply the listing itself, which includes the title, description, and URL. They also provide the keywords that apply to the listing, along with the amount paid per click (bid). When users perform a search, the first listing is the one with the highest bid for that keyword. The ranking of listings continues from highest to lowest bids. Higher rankings generally bring more traffic.
Other Common Affiliate/E-commerce Terms
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