Up until now, Yahoo has allowed users to access its services by logging in through Facebook and Google, but soon enough those days will be over. As the company phases out the alternate logins, users will be encouraged to create and use a Yahoo ID to access online services like Flickr.

In a statement about the up-coming change, a Yahoo spokesperson made it clear that the company was working hard to provide users with a superior, personalized experience. “This new process, which now asks users to sign in with a Yahoo username, will allow us to offer the best personalized experience to everyone.”

Since CEO Marissa Mayer took over, it has been clear that Yahoo would be focusing more on becoming a strong mobile content portal, with extra emphasis on personalization and user experience. The first Yahoo service to be affected by the login change is Yahoo Sports Tourney Pick ‘Em Up, but services such as Fantasy Sports and Flickr will soon follow the trend.