On Tuesday, social media giant Facebook warned Page owners that their text updates would reach a smaller amount of their followers than before.
For some time, Facebook has been experimenting with its own formula for what users get to see in their News Feed in an attempt to boost interaction on the social network. According to the company’s extensive user preference surveys, Facebook users are more likely to interact and write statuses when they see text posts from friends, as opposed to posts from Pages.
Facebook’s algorithms have already had a hand in choosing which users see which Page updates in the past, but the new changes by the company are bound to be even more stringent than they had been in the past. “Page admins can expect a decrease in the distributions of their text status updates,” said News Feed Ranking Product Manager Chris Turitzin in an official announcement. However, according to Turitzin, Pages may also expect to see a rise in distribution and interaction on other story types.